Michael McFarland

Artist • Technologist • Storyteller

Subheader 1

Example 1

Short description for this project or highlight. Keep it concise and focused on the key takeaway.

Use this space to mention collaborators, a release date, or how the piece was shared with listeners.

Example 2

Close-up of audio mixing equipment

A brief line describing the context, your role, or why this matters to visitors exploring your work.

Key insight: Document a single sentence takeaway or performance metric here.

Example 3

Explain the problem you tackled and how your approach delivered value in approachable language.

  • Outcome one in plain language.
  • Outcome two with a concrete result.
  • Outcome three that speaks to impact.
"A short testimonial reinforces why this work resonated."

Example 4

Capture a behind-the-scenes detail, process note, or personal reflection to humanize the work.

Tools: Note the software, instruments, or collaborators that were essential.

Subheader 2

Example 1

Brief description highlighting the concept, medium, or collaborators involved.

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Optional caption that describes the visuals shown above.

Example 2

Use this slot for notes on process, inspiration, or technology used to bring the idea to life.

  1. Outline the initial spark or challenge.
  2. Note a pivotal decision that shaped the outcome.
  3. Share the final result or where it lives now.

Example 3

Share a quick testimonial, audience reaction, or a quote that captures the spirit of the work.

Example 4

Detail of a creative studio mood board

Link to supporting documents, press mentions, or a deeper dive for curious visitors.

Read the full story

Subheader 3

Example 1

Summarize the story arc or learning moment you want visitors to take away.

Example 2

Audience watching a performance in a dark venue

Highlight your contribution, mention collaborators, and note any recognition or press.

Example 3

Invite visitors to explore supporting links, documentation, or extended cuts.

Watch next: Curate a short playlist or sequence to keep the journey moving.

Takeaway: Emphasize a measurable result or audience response.

Example 4

Share a future-facing note on how this work informs what you are building next.

Subheader 4

Example 1

Present a flagship project, residency, or initiative that anchors this section.

Project timeline graphic placeholder
Summarize the phases or milestones shown in the graphic.

Example 2

Developer workstation with multiple monitors

Call out metrics, milestones, or a key lesson learned that shaped the project direction.

  • Stakeholder alignment in under four weeks.
  • Prototype to delivery in two iterations.

Example 3

Outline the narrative in three beats so visitors can skim and understand the arc quickly.

Challenge: Describe the initial constraint in clear language.

Approach: Share how you organized collaborators, tooling, and timelines.

Result: State the outcome, audience impact, or next step it enabled.

Example 4

Offer a personal reflection, gratitude note, or call-to-action inviting follow-up.

Get in touch if you would like to remix, extend, or collaborate on the next chapter.